Mirage Video & Post Production specializes in infomercials and direct response 
commercials. Our direct response team is responsible for generating over 50 million 
dollars in direct response television sales. 

Our talented and creative staff of producers, directors, and writers works with our direct response marketing professionals before the scripting and shooting begins. We know for an infomercial or direct response commercial to be successful, it takes more than great creativity and the right product. It takes a full understanding of an integrated marketing campaign. That’s why we have an in-house direct response support division. We review and evaluate each product to define all marketing objectives and ultimately define the perfect product offer. 

On the front end, our media department evaluates customer profiles and demographics to derive the best combination of broadcast and cable network media buys to ensure a successful campaign. Our telemarketing coordinator oversees your projects inbound marketing scripts and product training. 

On the back-end, Mirage Video & Post Production will coordinate product fulfillment, credit card processing, print media, strategic Internet placement, retail distribution, media funding and outbound telemarketing.

Members of the Mirage Video & Post Production team have produced some of the top infomercials in the country, including The Infinite Dress Infomercial and Motor Up Engine Treatment spots. 

If you believe you have a winning product and people want it, please feel free to 
contact us and view our demo and client list. Let us make your next idea a million-dollar success.

Infomercial / Direct Response Production Estimates

Mirage Video & Post Production believes every product that has the potential for successful Direct Response Advertising requires specialized treatment. We do not pigeon-hole products and we do not pigeon-hole the production required to make your product a success. We bring together all our creative and production resources to consult on exactly what it will take to effectively create a dynamic direct response piece. 

Production estimates at this level require consideration for every variable, all of which depend on the product being featured. For this reason budgets for a 30 minute television infomercial can range from $50,000 - $300,000 not including media testing. Of course, Mirage Video & Post Production knows that every dollar spent in producing a direct response piece is important. So, we pride ourselves 
on having the ability to work within the tightest of budgets; maximizing your 
investment to create the best infomercial possible.